Houdini is a Swedish outdoor company founded in the early 1990s, known for its functional and sustainable outdoor apparel. The brand offers a comprehensive range of clothing designed for activities like hiking, biking, climbing, and skiing. Houdini places a strong emphasis on sustainability, using recycled materials and innovative designs to minimize environmental impact.
In 2018, Houdini achieved a significant milestone by becoming 100% fluorocarbon-free, ensuring that their products are free from PFAS. Additionally, Houdini promotes responsible consumption through a rental service, allowing customers to rent their gear instead of purchasing it, further reducing environmental harm.
