Fjällräven, founded in 1960 by Åke Nordin in Sweden, is a renowned outdoor equipment and clothing brand. Known for its iconic Kånken backpack and durable outdoor gear, Fjällräven has a strong commitment to sustainability and environmental responsibility.
The company has been actively working to eliminate PFCs (per- and polyfluorinated chemicals) from its products for over 15 years. While they haven’t completely eliminated PFCs yet, Fjällräven is dedicated to finding alternative solutions and expects to be fully PFC-free in the near future, aligning with upcoming bans in California and the EU. The brand emphasizes longevity in its products, promoting a “gear for life” philosophy to reduce environmental impact.
