Helmut Lang is a renowned fashion brand founded in 1986 by Austrian designer Helmut Lang. Known for its minimalist, deconstructivist, and often austere designs, the brand gained prominence in the 1990s for defining the decade’s aesthetic. Helmut Lang revolutionized fashion with its sharp lines, slim suits, and use of high-tech fabrics. The brand has undergone several ownership changes since 2004, including acquisition by Prada and later by Link Theory. While the original designer is no longer involved, Helmut Lang continues to produce contemporary sportswear and accessories, maintaining elements of its iconic minimalist style. The brand’s current approach focuses on reinterpreting its heritage for modern consumers.
The parent company, Fast Retailing, has demonstrated a strong commitment to chemical management and sustainability in their production processes. The company has successfully eliminated Perfluoroalkyl and Polyfluoroalkyl Substances (PFAS) from their manufacturing. This achievement was completed by the fall/winter season of 2017, as part of their broader initiative to eliminate hazardous chemicals from their production processes. Fast Retailing has set ambitious goals for zero wastewater pollution, aiming for 100% compliance in their partner factories by the end of December 2030.
