Benetton Group, founded in 1965 in Italy, is a global fashion brand known for its vibrant and colorful clothing. The company has made significant strides in eliminating Per-Fluorinated Chemicals (PFCs) from its products and processes.
Since 2013, Benetton has been actively working towards PFC elimination, refusing to distinguish between long-chain and short-chain PFCs. They have implemented rigorous testing protocols for both products and wastewater from their supply chain. As of 2021, Benetton has achieved 98% compliance in PFC elimination from its production, with the few detections related to small unintentional contaminations. The company continues to push for complete elimination, conducting extensive testing
